UTM Analytics in Nunify helps event organizers track the performance of their marketing campaigns and understand where their registrations are coming from. By analyzing UTM data, you can identify the most effective channels, refine your strategy, and optimize future campaigns.
Here is how to view the analytics:
1. On the Event Dashboard click on "Analytics" on the side bar.
2. Under the "Registrations" section, you’ll find a breakdown of data for Orders by UTM. The image below shows Orders by UTM Source, helping you identify where your registrations are coming from.
3. Use the dropdown menu to explore different UTM parameters such as Medium, Campaign, Term, or Content. This allows you to analyze registrations based on specific tracking metrics.
4. Below you can view the screenshots of the various UTM order pages.
