UTM tracking allows you to monitor the effectiveness of your event promotion by identifying where your attendees are coming from. By adding UTM parameters to your event website link, you can track registrations from specific campaigns, platforms, or sources, helping you measure and optimize your marketing efforts.
How to get the Event Website Link
1. On the Event Dashboard click on "Website" on the side bar.
2. On the right top hand corner click on "Preview" to open to website
3. Copy the URL from the browser search bar.
Once you get the Website link, here’s how you can add UTM parameters to your event URL:
Steps to Add UTM Parameters to Your Event URL
Copy Your Event URL
Start by copying your event URL. For example:
https://www.nunify.com/events/youreventcode
Identify the UTM Parameters You Want to Use
Use the following standard UTM parameters to create your tracking link:utm_source: Where the traffic is coming from (e.g., facebook, google).utm_medium: How the traffic is being driven (e.g., email, social, cpc).utm_campaign: The name of your campaign (e.g., spring_sale, event2025).Optional: Add
utm_content(to differentiate ads) orutm_term(to track keywords).
Append UTM Parameters to Your URL
Add a question mark (?) after your event URL, followed by your UTM parameters separated by an ampersand (&). For example:https://www.nunify.com/events/youreventcode?utm_source=facebook&utm_medium=social&utm_campaign=youreventcode2025
Double-Check Your URL
Ensure the URL is correct and that all UTM parameters are properly formatted. Avoid using spaces; replace them with underscores or dashes if needed.Test the UTM Link
Open the link in your browser to confirm it redirects to the correct event page.Share the UTM Link
Use this tracked URL in your campaigns (e.g., social media, email newsletters) to monitor the performance in Nunify’s analytics.
Example UTM URL
Here’s an example of a UTM-enhanced event URL:
https://www.nunify.com/events/youreventcode?utm_source=email&utm_medium=newsletter&utm_campaign=monthly_update